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Executive Certificate in Marketing (ECM)

What I will learn?

  • The Edurich International Campus has meticulously crafted its Executive Certificate Level programs and Foundation programs in strict adherence to the guidelines set forth by the Tertiary and Vocational Education Commission (TVEC) under the Ministry of Education. This adherence is in alignment with the circular dated August 28, 2015 (TVEC/05/02) and Executive Certificate program covers totally National hours 600.
  • In accordance with NVQ Circular 02/2015, Edurich's Executive level programs are recognized as the 'Certificate in Basic Vocational Skills,' while the Foundation level is acknowledged as the 'Certificate in Skills Upgrading.
  • In Edurich Executive Certificate programs, covers total 650 notional hours including direct lecturer contact hours, Assignments and projects, recommended self-learning hours, quizzes and homework, recorded webinars, recommended YouTube learning hours, Experience sharing forums etc.
  • The CHARTERED MANAGEMENT INSTITUTE (CMI-UK) is a prestigious UK based organization, uniquely recognized for awarding the coveted CHARTERED MANAGER status, the highest management accolade in the world. As the ONLY organization that can confer Chartered Manager status, CMI’s qualifications and training programs are internationally recognized for producing leaders who excel in the workplace.

Course Curriculum

Chapter

  • Program Orientation
  • ECM01 Introduction to Marketing Strategy
  • ECM02 Marketing Environment
  • ECM03 Marketing Mix Strategy
  • ECM04 Market Research & Analysis
  • ECM05 Ethical & Social Responsibility in Marketing
  • ECM06 Branding & Positioning
  • ECM07 Global Marketing Strategies
  • ECM08 Marketing in Digital Era
  • Assignment + Final Examination

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Know More About Program

(+94)777 650 290

info@edurich.lk

Free
Free access this course

Target Audience

  • • Both employed & unemployed youth.
  • • Anyone over 18 years old can join the Executive Certificate Level programs.

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